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UGG is often synonymous with the word comfort, but it should be noted that UGG is a brand that is nothing if not decadent. UGG started with a dream of a young Australian surfer who wanted to share his patriotic adoration of luxury Australian materials such as sheepskin and genuine leather and suede with the rest of the world. And that is exactly what he did in 1978 in southern California, where UGG popular with the relaxed surfer culture of southern California at first. By the 2000’s after being featured in Vogue magazine, UGG had become the generations most favoured shoe with many trying to capture and replicate the comfort and luxury of the Classic UGG boot. By 2008 UGG had gained global popularity with stores in New York, London, Beijing and Omotesando Hills.

Since its humble beginnings UGG has gone from strength to strength, collaborating with major brands such as Jimmy Choo and Swarovski. In 2013, the brand branched out to create luxury home-wear as well as cosy lounge-wear. We at Shuperb focus on the luxury footwear UGG produce for men, women and children.


The CLASSIC SHORTCLASSIC MINI & CLASSIC TALL are all among Shopshoe customer favourites during Autumn and Winter. And why wouldn’t they be? They’re all classics! Featuring genuine & breathable suede uppers, each fixed with a water-repelling finish to make them more wearable during rainy days. Signature plush sheepskin graces the lining of these boots to ensure your lower legs and feet remain warm during the icy climate.

For men we present the Neumel; a chukka silhouette featuring genuine & breathable suede uppers. Lined with UGGpure wool to wick away moisture and perspiration and complete with cushioning foam footbed. Despite the luxury and heavy-duty materials used these shoes remain lightweight to allow as much flexibility needed. This is a versatile boot that can be worn indoors as a slipper or outdoors with your favourite pair of jeans. 

Browse our full UGG range at Shopshoe and experience the relaxed South Cali Surf style this Autumn/Winter.