In 1978, a young Australian surfer founded the UGG brand on the shores of Southern California. His Aussie roots forged a strong love for sheepskin and he was convinced the world would one day share this love.A Coastal Classic
By the mid 1980's, the UGG brand had become a symbol of relaxed southern California culture, gaining momentum through surf shops up and down the California coast.Haute Shots
UGG took the New York Fashion world by storm in the early 2000's, evolving from boots and slippers to stylish luxuries that graced the pages of Vogue.Tough Luxe
In 2009 UGG shook up the fashion scene and teamed up with Jimmy Choo to create an edgy capsule collection.“Other than Jimmy Choo, UGG is really the only other footwear I have in my wardrobe.” - Tamara Mellon, OBE, Founder and Chief Creative Officer, Jimmy Choo35 Years In The Making
September 2013 marked the 35th Anniversary of UGG's arrival in the United States. To commemorate the milestone anniversary, UGG debuted a '78 capsule collection and kicked off a global celebration rooted in 70's surf culture.